"In Here" will be on leading national broadcast networks, national cable networks, and major streaming networks, including Hulu, Peacock, and Discovery.
Fremont, CA: SimpliSafe, a leading provider of award-winning home security systems, has launched a new multi-channel advertising campaign called "In Here." The advertisement emphasizes the immense responsibility of safeguarding someone's home and life, highlighting how SimpliSafe's innovative technology and industry-leading expert monitoring can work together to achieve the company's "every house secure." SimpliSafe, founded in 2006, currently protects millions of citizens and is devoted to its basic objective of making every home secure. SimpliSafe has been named the top home security selection by multiple respected publications, and it was just named "Best Overall Home Security System of 2022" by U.S. News & World Report.
SimpliCam, SimpliSafe, and the SimpliSafe logo are trademarks of SimpliSafe, Inc. in the United States and other countries.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
"In Here," which will be broadcast on TV and digital platforms, contrasts SimpliSafe's previous creative, which had a more comical tone and featured a fictitious thief.
"As a company, we believe that security is a fundamental necessity. Which is why we are laser focused on providing advanced security that is also accessible and affordable," said Scott Braun, Chief Growth Officer and Head of Marketing at SimpliSafe. "We hope that this campaign conveys just how seriously we take our mission to protect people, and that our customer-obsessed team is singularly focused on keeping them safe when it matters most."
"In Here" is part of SimpliSafe's latest brand revamp, which started last month. The redesign comprises a new message structure and a revised appearance that reflects the company's key principles, including superior security, complete protection, expertise in professional monitoring services, and value.
"With this brand relaunch, we wanted to stay true to our legacy and namesake of being simple, but with a real departure in tone and focus to show the sophisticated technology that goes into our products and just how much we stand behind them," continues Braun. "Superior safety and affordability don't need to be at odds. In fact, we offer consumers just that – award-winning technology, a comprehensive system and excellence in professional monitoring at an accessible price point."
"In Here" will be on leading national broadcast networks, national cable networks, and major streaming networks, including Hulu, Peacock, and Discovery.
SimpliSafe will also offer Fast ProtectTM Technology, allowing consumers to receive a speedier response throughout emergency events when time is of importance, as part of the relaunch and heightened focus on unrivaled safety. Fast ProtectTM combines SimpliSafe's award-winning hardware, software, and highly trained and knowledgeable monitoring staff to provide an unrivaled emergency response.
